Sugar Cane Alley Essay Example

Sugar Cane Alley Essay Sugar Cane Alley, originally Rue Cases Negres, was an adaptation of Joseph Zobel’s novel with the same title.   The film was directed by Euzhan Palcy, whom was born and brought up on the archaic island of Martinique in the French West Indies like Zobel.   The film depicts the teenage life and endeavors of a boy named Jose who lives in a rundown-town of Martinique in the mid-1930s, giving viewers a sense of appreciation for what they have.   Jose lives with his grandmother and is well-acquainted with the French colonial presence, but they are far away from his world and life of dearth (Literature Film Quarterly, 2002).   He causes ruckus and learns important life morals from an aged, former slave.   Despite his neuroses, Jose’s meticulousness with his studies eventually pays off.   What is more, Sugar Cane Alley toddles through issues relating to society, politics, and economy.   Thus, gaining director Euzhan Palcy the 1983 Cesar â€Å"Best First Film†. Plot Jose lives in the sugar cane fields of Martinique in the mid-1930s.   From a seemingly normal life, according to what he knows, his world takes quite a turn when he wins a scholarship to attend high school in the capital, Port-de-France.   His life becomes one of many valuable lessons.   Firstly, he learns about the complexity of racial dealings through his friendship with a half black and white boy, the illegitimate son of the Creole plantation owner.   Secondly, he learns about misuse of power when he is confronted with a female neighbor that offers him a meal in exchange for servant work, resulting in late attendance for his class.   Thirdly, he rebels against his stuck-up professor by running away from school to throw rocks at her treasured dishes. (Literature Film Quarterly, 2002).   Lastly, he learns about the African roots of his culture from his guru, who lives in the same village, Medouze. We will write a custom essay sample on Sugar Cane Alley specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Sugar Cane Alley specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Sugar Cane Alley specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Harsh realities begin due to the fact that Jose’s scholarship is merely partial and his grandmother is forced to drag her tired, old body from door to door in the rich sectors of town as a laundress.   So it is not enough that he already requires himself to make a great effort to meet the deadlines and orders of his teacher, but he also comes to realize where he falls in the class divide.   Of course, this is something completely new to him as he had come from a hometown of equal footing.   Plus, Jose comes face to face with racial and colonial aspects of his life.   The racial element comes into play during his â€Å"moment of glory†, when his teacher reads his essay aloud to his class.   His essay is a representation of a paean to the lives of poverty-stricken African Americans, inspired by the ancient tales of slavery told to him by Medouze.   Medouze had told Jose about a time when he was young boy just like him wherein the blacks emerged from the hills to invade St. Pierre.   With them, they had in tow various weaponry like sticks, machetes, guns, and torches.   According to Medouze, they were ready to attack and burn all the homes and rather than rebelling, the whites remained in their abundant homes out of fear and simply waited to die.   Upon this occurrence, Medouze claimed that t was the end of slavery. (Literature Film Quarterly, 2002).  Ã‚   Though the teacher accuses him of plagiarism, which causes him to take off, it develops into a turning point for Jose.   Moreover, it is truly marked as a milestone as his teacher later decides to follow him home to express his change of opinion and to congratulate him.   Finally, Jose is commenced with a future that can answer questions about his roots, even as his grandmother passes away. Cinematic Style The film has high quality production, in spite of a humble budget.   Palcy’s direction is executed with illusory elegance.   It contentedly unifies psychology and realism in which conventional fiction works are made. The use of unknown child actors is key in this film and is not only exceptionally successful on the children’s part, but also on the part of Palcy’s directing (Literature Film Quarterly, 2002). Through the length of the film, Palcy utilized cinematic juxtaposition in depicting the power struggle, oppositional class forces in society to produce sense out of conflict (Review of Sugar Cane Alley, 1997).   In doing this, the film followed an expansive subject of existence as clashing components that would integrate the structure of the mosaic.   The scenes would continuously change from night to day and vice versa, as if diffusing extreme opposite poles.  Ã‚   To elaborate, there were actually two specific scenes that stood dominant towards one another.   First, there was the funeral scene, wherein the characters have made a fire and they are engrossed in shadows, as opposed to the second and following scene that is set in water and uses bright sunlight (Review of Sugar Cane Alley, 1997).   Thus, Palcy shrewdly illustrated contradictory elements of dark vs. light, fire, vs. water. The film retains the psychological experience of the teenage boy hero as a focal point, but quantifies each scene with illuminating and contextualizing material. It conveys important meaning without lessening the tale to the same (Literature Film Quarterly, 2002).   There is deep sense involved, but the picture is enlightened, so to speak. Indeed, Sugar Cane Alley is a case of paying attention to meticulous detail. Socio-Economic Relationship Palcy’s film ends by emphasizing how the basic economic connection in which black labor produces proceeds for white owners stayed the same after liberation.   The same is apparent through Jose, his grandmother, and Medouze’s storytelling.   First, Jose must adapt to French ways as a source of socio-economic mobility.   Secondly, his grandmother is forced to do laundry for privileged, white folks just to get by and to uphold his education.   Lastly, it seems that Medouze’s primary function is to open senses to perception that defies the hardcore truths in history, regardless of acknowledgement of the roles of black resistance to slavery Racial-Political Issues Racial and class issues are directly confronted in the film through Palcy’s character, Leopald.   This character exemplifies the socio-political position played by the â€Å"mulatto† or bi-racial personality in Martinican society.   Furthermore, he is the child of a white Frenchman and his black mistress.   Leopold’s ego is badly bruised when he overhears his father on his deathbed stating that he will not pass his French family name, de Thorail, to his son. (Literature Film Quarterly, 2002).   For his father, his name is too above a bastard child, even he is his own.   By collaborating the elements of race and society into a lucid character and subplot, the director is able to develop an equally important story.   Leopold demonstrates the fusion but troubled nature of Caribbean identity and there is a direct relationship between his political consciousness and his white father’s rejection.   Hence, this crack in power is definitely meant to expose the politics and fundamental biases against African cultural heritage. Discussion The familial, social, political and economical issues in Euzhan Palcy’s Sugar Cane Alley are probed through her characters.   Not only does Palcy utilize the likes of her protagonist, Jose, but also through her sub-characters and her sub-plots who serve as important influences to Jose.   Moreover, all of his lessons are taken through his encounters with each sub-character.   He learns about racial relations and the history of slavery through Medouze, while learning a different aspect of race, society and politics through Leopold who also involves family hardship.   Through his own family or primary caretaker, his grandmother, he comes to realize the space between where he came from and what he must be in order to advance.   Palcy’s use of authentic actors and eye-catching footage that demonstrate conflicting elements of earthly life fuse reality with something coherent in a very suitable manner.   To conclude, the film and all its entities are of great value and open viewer’s eyes to important issues without preaching.

Using Repetition to Produce Parallel Structure

Using Repetition to Produce Parallel Structure Using Repetition to Produce Parallel Structure Using Repetition to Produce Parallel Structure By Mark Nichol Sentences that fail to observe a sound grammatical structure sometimes do so because a key word or phrase is not repeated (or balanced with a similar word or phrase) as part of an element equivalent to a previous element in the sentence. Each of the sentences below is missing a repeated word or phrase; the discussions that follow the examples explain what is lacking and the revisions demonstrate how to resolve the issues. 1. Measurements should align to business objectives and demonstrate a cause-and-effect relationship when possible. The writer assumes that the phrase beginning with demonstrate can share should with the one beginning with align, but the sentence can easily be misread as stating that measurements merely should align to business objectives but do in fact demonstrate a cause-and-effect relationship. To clarify that should applies to both phrases, the qualifier should be repeated: â€Å"Measurements should align to business objectives and should demonstrate a cause-and-effect relationship when possible.† 2. This action can affect companies that rely on suppliers in that country to make their products as well as the country’s consumers to buy those products. The phrase â€Å"make their products as well as† implies that a comparison is being made, rather than that â€Å"as well as† is serving as a conjunctive phrase. Also, the distance between the phrase beginning with suppliers and the one beginning with â€Å"the country’s consumers† obscures their parallel functions. To clarify the intent of the sentence, repeat the key verb phrase: â€Å"This action can affect companies that rely on suppliers in that country to make their products as well as rely on the country’s consumers to buy those products.† (Alternatively use a synonym for rely such as count instead of repeating it.) 3. These reforms have now led to significant adjustments to how short-term credit is provided and the demise of a number of firms operating in this space. The phrase â€Å"the demise of a number of firms operating in this space† seems abruptly tacked on to this sentence. To clarify that the phrase is parallel to â€Å"significant adjustments to how short-term credit is provided,† it could be preceded by to, but the reader might mistake it as equivalent to â€Å"how short-term credit is provided† because that phrase also follows an instance of to. Better yet, launch the last part of the sentence with a more thorough linking phrase: â€Å"These reforms have now led to significant adjustments to how short-term credit is provided and has resulted in the demise of a number of firms operating in this space.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Style category, check our popular posts, or choose a related post below:75 Synonyms for â€Å"Angry†What's a Male Mistress?The Difference Between "Un-" and "Dis-"

Storage Area Network of Carlson Companies Assignment - 1

Storage Area Network of Carlson Companies - Assignment Example This paper illustrates that the effective way to implement a SAN requires computing different or all the existing servers by deploying multiple servers thereby allowing them to organize automatically by creating unconnected information islands. However, in the case of Carlson SAN approach, each of these created islands will be accessible to only one computer; therefore, if computer B needs to use information created by computer A, then computer B needs to copy such information from computer A. In this case, the computer A and B are not connected to a central server, but to independent servers. However, the current implementation of SAN requires a mode of operation or computation where the sourcing of information is from a central point, but accessing such information must be with a high degree of security. Moreover, the Carlson SAN approach mode of implementation requires backup, inter-process communication, and data transfer between different data source; however, the today’s implementation will not require backup since that data or the computing information will be in the cloud. Cloud computing does not require backup or interruption of systems or the flow of information during such implementations as such data or inhumation will be readily available to both the organization’s management and customers in the cloud. Cloud computing allows server Virtualization that does not require physical servers that reducing the interference of worker at some point of network maintenance or advancement.

Organized Crime Group Analysis Essay Example | Topics and Well Written Essays - 500 words

Organized Crime Group Analysis - Essay Example One of the most prominent and oldest gangs in the region is the vice lord gang. The gang consisted mostly of individuals from the African American community and participated in various criminal activities including extortion, drug trafficking, robbery, murder and numerous forms of fraud. The gang came into existence in 1958, where several youths of African American origin from the Chicago neighbourhood of north Lawndale, met during their incarceration at a Chicago juvenile facility. The founding member of the gang was named Edward Perry, and he used the alias Pepalo (Chepesiuk, 2007). The word vice, which is prominent, in the gangs name is said to mean a tight grip. The release of leaders from prison resulted in recruitments, which augmented the gang’s participation in criminal activities, within the city’s confines. Their notoriety increase rapidly and by 1964, they were the primary target of law enforcers in the city. They were known for their violent nature and were feared in their neighbourhood (Diamond, 2009). The gang attempted to repair their public image and the gangs name was changed to conservative gang lords. They further took the approach of being a community outreach organization in the 1970s. This was achieved with the help of a social worker David Dawley who was Caucasian despite the gang’s racial inclination. This guise was successful with the gang receiving positive feedbacks from leaders and politicians in the community. Their rebranding efforts were capped with a grant of $275,000 from the Rockefeller foundation (Diamond, 2009). This period saw the consolidation of numerous gangs into the vice lords leading to an increase of their membership. The community, however, were finally able to see through the gangs disguise discovering they were involved with criminal activities and violence in the community. The gang’s involvement in

Love Is Not Bliss (Romeo & Juliet + Othello) A Thesis Essay Example for Free

Love Is Not Bliss (Romeo Juliet + Othello) A Thesis Essay One of the reasons that the works of Shakespeare are so renowned is simply for the fact that he can beautifully create moments of happiness, sadness, glory, agony, misery, love, betrayal and anything else which may fall in between (Krakauer 09). There are numerous situations in real life in which one person may fall deeply in love with another, but it will eventually turn out that it was never to occur in the first place. When it comes to Shakespeare, love is never meant to blossom in the plays Romeo and Juliet, and Othello. In the very first act of Romeo and Juliet, for example, we learn that there is a feud between the Montagues and the Capulets. Two households, both alike in dignity (In fair Verona, where we lay our scene) From Ancient grudge break into new mutiny (Act I Sc I). Romeo and Juliet fall instantly in love with each other. But, because of their families hatred, their happiness and youth are wasted. Juliet receives a marriage proposal from Paris, and agrees that she will consider marrying him if she likes him. After falling in love with Romeo however at first sight, she learns as he leaves that he is a Montague. She is struck with as much horror as he is after he finds out that she is a Capulet. It is just a little while later that Juliet delivers her famous speech: O Romeo, Romeo! Wherefore art thou Romeo? O, be some other name! Whats in a name? That which we call a rose by any other name would smell as sweet. (Act II Sc II). Passion it is of course, but that contaminated term has in our day become helpless to express it. Purity would be the perfect word for it if the world had not forgotten that purity is simply Greek for fire (Krakauer 17). Juliet later discovers that her father has arranged for her to marry Paris in three days. She refuses to do so, and her father is furious over the fact that his daughter is so proud and ungrateful. She then turns to her mother but her mother refuses to listen to what she has to say. In desperation, she turns to the nurse for advice, and even the Nurse believes that Juliet should marry Paris, because Romeo was banished from Verona and is not likely to return. Juliet realized that everyone is against her, so she turned to  Friar Laurence for help. The Friar knows of a sleeping potion that Juliet would be able to use that would fool her family to believe that Juliet is dead. Juliet decided to use that potion on the very night that she is to wed Paris. When the family finds Juliet dead, the Friar says that they must arrange for a burial and carry Juliets body to the church. After Romeo (then in Mantua) learns that Juliet is dead, he buys some poison and intends to kill himself in the vault where Juliet lies. Paris is in the vault when Romeo arrives, and he assumes that Romeo is there for evil purposes. The two men then fight a duel, and Romeo realizes that he has killed Paris as he falls. He then gazes at Juliet in her tomb, and swallows the poison after giving her a last kiss. He instantly dies, and Juliet wakes up shortly thereafter. After she realizes that Romeo is dead, she takes his dagger and stabs herself with it. It is then that the families reconcile when it is too late. Statues were to be made in honor of the lovers. Cynics are fond of saying that if Romeo and Juliet had lived, their love would not have lasted (Krakauer 24).There is also numerous instances in Othello in which it is evident that love was never meant to blossom between Othello, and his wife Desdemona. Brabantio is the father of Desdemona. He regrets the fact that he allowed Desdemona to marry Othello, who just happens to be a Moor. He realized that he would have rather let a unestablished man named Roderigo take Desdemonas hand in marriage. Othello is accused of using witchcraft on his wife, and it is said that he is probably abusing her as well. However, when Desdemona is questioned, she admits that she has fallen in love with Othello and married him on her own will. Brabantio is furious when he hears his daughters confessions, and he practically disowns her. He then turns to Othello, and says Look to her, Moor, if thou hast eyes to see. She has deceived her father, and may thee (Act I Sc III). Then there is the notorious villain, Iago. He came up with a plan to make it seem like Desdemona was cheating on Othello with his friend, Michael Cassio. Iago feels hatred towards Othello because he passed him over, and promoted Cassio for a position. Iago also had suspicions that Othello may have been having an affair with Emilia (Iagos wife), and for that he wants get revenge on  Othello. Shakespeare gives Iago an outward appearance of honest virtue and has Othello consistently call him Honest Iago. (Krakauer 56). Iago has the tendency to be very convincing and manipulative. He manages to make money off of Roderigo by offering foolish advice followed by a great deal of logic. After much talk, Roderigo is even convinced to sell off his land, so he can have a lot of money in his hands to get the attention of Desdemona. It is safe to say that Iago is very much like the devil himself (Krakauer 62). This is evident in his soliloquy at the very end of Act I. He reveals to the audience that he wishes to abuse Othellos ear, and blacken Cassios name as well. Iago also tends to compare people to animals, such as when he says, The Moor is of a free and open nature that thinks men honest that but seem to be so, and will as tenderly be led by the nose as asses are. (Act I Sc III). Iago does indeed poison Othellos ears by convincing him to view the friendship between Desdemona and Cassio under a negative perspective. At a party, he gets Cassio to drink an excessive amount of liquor, which makes him drunk. At one point as Cassio gets in a fight with another person, Othello walks in, and Iago makes him take Cassios position away from him. Iago then goes over to Cassio and acts as if he is a friend to him. He tells Cassio to request Desdemona to convince Othello to give Cassio his position back. Desdemona agrees to do so, but all in a very innocent manner. Since Iago has plagued Othellos mind with false thoughts, Othello gets furious everytime that Desdemona mentions Cassios name. He begins to suffer mentally, and has trouble sleeping, and begins to snap at Desdemona over the slightest things. Eventually, Othello smothers Desdemona, and kills her. Emilia discovers what has happened, and cries out till Iago arrives. She then reveals the fact that Iago is a villain, and Iago kills her. Othello realizes that he has made a mistake, and kills himself, and Iago gets executed. The love stories in Romeo and Juliet, and Othello start off very nicely, but unfortunately end with tragic deaths.

Success of Petruchio in The Taming of the Shrew :: Taming Shrew Essays

Success of Petruchio in The Taming of the Shrew The Taming of the Shrew written by William Shakespeare depicts the common roles of men and women in the early seventeenth century. Shakespeare writes of Petruchio and Kate, a male and female who sharply oppose each other. Petruicho must "tame" his wife Kate without breaking her true inner spirit. Shakespeare touches on Kate's changing character and allows her to undergo three phases: Kate's character in the beginning, the methods Petruicho uses to tame Kate and the final outcome (how Kate has changed). The Taming of the Shrew unravels to reveal a wild beastly Katharine lacking respect for her family, herself and others around her. Kate is a very outspoken and vulgar woman without respect to authority. Katharine, although depicted as a beautiful woman quickly becomes the talk of Padua. Kate has found that if she is loud and obnoxious she can have her way. She screams and grunts and pushes those who she does not get along with. The general character of Katharine seems to be that of a small child. Peturicho's methods of pursuit in some cases border along the lines of torture. Peturicho manipulates and exploits Kate's character in order to change her outward actions. Although Peturicho does not want to change Kate's inward thoughts, he does not want to break her spirit. The greatest example can be quoted below. Petruchio says, "Thy gown's Why, aye. Come, tailor, let us see'st. / O mercy, God! What masquing stuff is here's / What's this's A sleeve's Tis like a demi-cannon. / What, up and down, carved like an apple tart's / Here's snip and nip and cut and slish and slash, Like to a censer in a barber's shop." (4.3.86-92) Petruciho uses the beautiful gown to show Kate that she will no longer have her way. Petruicho also uses several other instances to tame Kate. Petruicho is "fashionably late" to his wedding with Katharine and upon arrival is dresed as a jester. Petruciho "kidnaps" Kate from her wedding reception, and upon arrival to his home only allows Kate to smell the delicious food. Petruicho conduct himself in this manner to show Kate how she looks and behaves.

Negative Intensification in Mass Media Discourse

MINISTRY OF EDUCATION, SCIENCE, YOUTH AND SPORTS OF UKRAINE IVAN FRANKO NATIONAL UNIVERSITY OF LVIV ENGLISH DEPARTMENT NEGATIVE INTENSIFICATION IN MASS MEDIA DISCOURSECOURSE PAPER PRESENTED BY __________________ Anastasia Hayevska a fourth year student of the English departmentSUPERVISED BY _________________ O. V. Tatarovska a lecturer of the English department Lviv 2012 Theme: NEGATIVE INTENSIFICATION IN MASS MEDIA DISCOURSECONTENTS Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 3 Chapter 1. Negation in English†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦6 Chapter 2. The Notion of Intensification. Negative Intensification†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦12 2. 1. A typological perspective 2. 2. Types 2. 3. A typology of intensifiers Chapter 3. Neg ative Intensification in media discourse†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 23 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 29 Summery†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 30 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦31 IntroductionAt the beginning of the XXI century the existence of the process of medialization in the living space of society is quite a natural fact. According to this theory, medialization is a global and intensive process of influence of media on public consciousness, leading to â€Å"internal colonization†, â€Å"fragmentation† of mental conceptions of people. The conclusions of scientists that the role of media in the modern world is extremely large and the ability of the media discourse to influence the outlook of the recipients is quite powerful are very important.The language of press, which reflects the complex social processes, materialize not only personal but also public consciousness, primarily affects the development of public opinion, helps in the formation of a certain type of â€Å"social person†. Periodicals, promoting political, scientific and other thoughts in Britain, raise the aesthetic tastes through the publication of works of art, consolidate the idea of diversity of English literary language and facilitate the development of language and cultural environment. The language of media reflects the main trends of development of English.Recently, researchers draw attention to different levels of linguistic units in the media, particularly their use and functioning in newspaper language. The subject of interest is mostly units of lexical and phraseological levels. However, little attention is paid to headlines, though it is the main element that detects specific journalistic (newspaper) identity, in particular the need to give maximum information using minimum language material, tends to save the language units but with the maximum of semantic content, the combination of informational content, brevity of emotional and expressive colour.Title primarily reflects the linguistic phenomena of our time and, in some measure, generalize them. Learning the English Negation is very important because its structure is used in every day conversation. The more you practice the subject, the closer you get to mastering the English language. But first we need to know what the role of Negation is in the structure of the grammar in English.English negation is the process that turns an affirmative statement (I am hap py) into its opposite denial (I am not happy). Here are some examples: †¢ he is not here †¢ that is not my book †¢ do not enter As you can see from the example above, the structure of the Negation in English has a logical pattern. Locate the Negation above and see how it works with the rest of the sentence in English. Negation and negative expressions have a very important role in English; therefore they need very special attention.Topicality of research is determined by several factors: first, by increasing of the role of newspaper language in society and the importance of social and linguistic influence on the formation of values; secondly, by the reflection of modern newspaper language trends and phenomena that are bright shown in the last decade in colloquial language; and thirdly, the lack of basic research on figurative means of intensification in grammar and language in general.The Object of the course paper is linguistic means used in media to enhance their pe rlocutionary effectiveness and the reasons of using negative intensification in language. The subject of the course paper is the units of lexical, phraseological and syntactic level as means of intensification in newspaper speech. The aim of the course paper is to explore the basic means of intensification of expression in newspaper text, to develop the theme of negation in the English language and concentrate on the ways of negative intensification. The tasks of the course paper: to dwell on the grammar topic of negation, its importance and history; †¢ to develop the theme of intensification and the usage of negative intensifiers in grammar structures and language; †¢ to explore the most vivid language trends and phenomena in lexical-grammatical level; †¢ to outline the examples of the utilizing of the intensifications in mass media discourse. The practical value of the course paper is to highlight the importance of negation in English grammar and the vivid usage of all kind of intensification both in conversational language and the language of media discourse.Chapter 1. Negation in English For several years, negation has been one of the most extensively discussed topics in generative grammar, and the subject of a great deal of important work. Klima’s 1964 paper â€Å"Negation in English†, for example, is surely one of the most careful and complete syntactic analyses ever attempted. More recently, the scope semantics of negation has been extensively discussed in number of papers by R. Jackendoff, K. Iakoff, P. Carden and others.Although significant insights have been presented in those works, no attempt has been made at formulating a unified theory of negation. Negation is an important category of speech, as it is one of the basic mental operations. The versatility of negation is caused by the desire of man to differentiate the aspects of reality and the reflection of this process in speech. The problem of negation is one of the m ain categories in philosophy and logic. The term â€Å"negation† in philosophy was introduced by Hegel, but he put idealistic sense in this term.He believed that the basis of the negation is the development of ideas, opinions. Negation is like a real analog to logical, imaginary objection (antithesis), while seen as mandatory time that repeat many times in any process where there is a change of phase, period, stage of change in an object. In terms of formal logic negation is a logical operation, standing in opposition to the true judgment untrue, to the false judgment unerring one, pointing to the discrepancy between the subject and the predicate generator addition to this class.In other words, negation – is not a direct reflection of reality and its ties but the way of our knowledge, based on the contrast with the original positive facts. Being a universal category of language with a complex and multidimensional semantics and diverse arsenal of expression, negation ge ts a different interpretation in the light of each aspect of linguistics. Negation is the element of the sentence meaning, which indicates that the connection that is established between the components of the sentence, according to the speaker actually does not exist or that the affirmative sentence is rejected as alse by the speaker. In most cases the negative expression can be observed in the situation, when appropriate affirmative statement was made before or included in the total presumption of speakers. Negation is one of the inherent to all languages of the world semantically unresolved categories that is not identifiable through simple semantic elements. Syntactic aspect of the problem of negation has always been the main in research practice, and it sometimes even leads to assertions that the negation is the category, which is inherent only for sentence. For example, V. V Lebedev [6; p. 9] expresses the opinion that â€Å"the minimal linguistic unit, which operates within a negation, is a predicative construction†. This position reflects a narrow understanding of this linguistic phenomenon and is not coordinated with the existence of negative linguistic forms of non predicative character. From the formal point of view negation can be expressed by negative words (in Russian, â€Å"†), a negative prefix (German â€Å"unbekannt†); negative form of individual parts of speech: verb (English â€Å"I don't want† – analytical negative form, Arabs, letters, â€Å"lam yaktub†), pronouns (in Russian, â€Å"† of Iraq. he dialogue. â€Å"lahhad†) and others. Negation can be formally unexpressed component of meaning (in Ukrainian â€Å"† which means â€Å" †) or what is meant – formally unexpressed component of sentence meaning (in Ukrainian â€Å" ! â€Å"). Thus, negation is not just a theme in linguists. The term â€Å"negation† is widely used in other sciences such as logic o r philosophy that shows the diversity of this concept.In natural language, there are (at least) two kinds of negation: a weak negation expressing non-truth (in the sense of â€Å"she doesn’t like snow† or â€Å"he doesn’t trust you†), and a strong negation expressing explicit falsity (in the sense of â€Å"she dislikes snow† or â€Å"he distrusts you†). Notice that the classical logic law of the excluded middle holds only for the weak negation (either â€Å"she likes snow† or â€Å"she doesn’t like snow†), but not for the strong negation: it does not hold that â€Å"he trusts you† or â€Å"he distrusts you†; he may be neutral and neither trust nor distrust you.When we speak about negation we sometimes can use intensification to provide additional content to the sentence and intensify its importance. Intensification like a linguistic expression of exaggeration or derogation is not limited only by the categor y of adjective or adverb. Intensification can be expressed in different ways and can envelope not only particular parts of the sentence, but the whole sentence. In standard written English, when two negatives are used in one sentence, the negatives are understood to cancel one another and produce a weakened affirmative.However, in many dialects, the second negative is employed as an intensifier and should be understood as strengthening the negation rather than removing it. In Standard English, two negatives are understood to resolve to a positive. This rule was observed as early as 1762, when Bishop Robert Lowth wrote A Short Introduction to English Grammar with Critical Notes. For instance, â€Å"I do not disagree† could mean â€Å"I certainly agree†. Further statements may be necessary to resolve which particular meaning was intended [7].Because of this ambiguity, double negatives are frequently employed when making back-handed compliments. The phrase â€Å"Mr. Jone s was not incompetent† will seldom mean â€Å"Mr. Jones was very competent† since the speaker would have found a more flattering way to say so. Instead, some kind of problem is implied, though Mr. Jones possesses basic competence at his tasks. A double negative occurs when two forms of negation are used in the same sentence. Multiple negation is the more general term referring to the occurrence of more than one negative in a clause.In most logics and some languages, double negatives cancel one another and produce an affirmative sense; in other languages, doubled negatives intensify the negation. Languages where multiple negatives intensify each other are said to have negative concord. Portuguese, French, Persian, and Spanish are examples of negative-concord languages, while Latin and German do not have negative concord. Standard English lacks negative concord, but it was normal in Old English and Middle English, and some modern dialects do have it (e. . African American Vernacular English and Cockney), although its usage in English is often stigmatized. Languages without negative concord typically have negative polarity items that are used in place of additional negatives when another negating word already occurs. Examples are â€Å"ever†, â€Å"anything† and â€Å"anyone† in the sentence â€Å"I haven't ever owed anything to anyone† (cf. â€Å"I haven't never owed nothing to no one† in negative-concord dialects of English, and â€Å"Nunca devi nada a ninguem† in Portuguese, lit. Never have I owed nothing to no one†). Note that negative polarity can be triggered not only by direct negatives such as â€Å"not† or â€Å"never†, but by words such as â€Å"doubt† or â€Å"hardly† (â€Å"I doubt he has ever owed anything to anyone† or â€Å"He has hardly ever owed anything to anyone†) [4; p. 32]. Discussing English grammar, the term â€Å"double negative† i s often though not universally applied to the non-standard use of a second negative as an intensifier to a negation.Although they are uncommon in written English, double negatives are employed as a normal part of the grammar of Southern American English, African American Vernacular English, and most British regional dialects, particularly the East London and East Anglian dialects. Dialects which use double negatives do so consistently and follow a different set of descriptive linguistic rules (situation needed). Because of their non-standard nature, such double negatives are often employed in literature and the performing art as part of characterization, particularly to establish a speaker's lower-class or uneducated status.In the film Mary Poppins, the chimney sweep Bert employs a double negative when he says, â€Å"If you don't want to go nowhere†¦ † Another is used by the bandits in the â€Å"Stinking Badges† scene of John Huston's The Treasure of the Sierra Ma dre: â€Å"Badges? We ain't got no badges. We don't need no badges! † More recently, the British television show EastEnders has received some publicity over the Estuary accent of character Dot Branning, who speaks with double and triple negatives (â€Å"I ain't never heard of no license. â€Å").In the Harry Enfield sketch â€Å"Mr Cholmondley-Warner's Guide to the Working-Class†, a stereotypical Cockney employs a septuple-negative: â€Å"Inside toilet? I ain't never not heard of one of them nor I ain't nor nothing. † In music, double negatives can be employed to similar effect (as in Pink Floyd's â€Å"Another Brick in the Wall†, in which schoolchildren chant â€Å"We don't need no education / We don't need no thought control†) or used to establish a frank and informal tone (as in The Rolling Stones' â€Å"(I Can't Get No) Satisfaction. â€Å").Historically, Chaucer made extensive use of double, triple, and even quadruple negatives in his Cant erbury Tales. About the Friar, he writes â€Å"Ther nas no man no wher so vertuous† (â€Å"There never was no man nowhere so virtuous†). About the Knight, â€Å"He nevere yet no vileynye ne sayde / In all his lyf unto no maner wight† (â€Å"He never yet no vileness didn't say / In all his life to no manner of man†). Following the battle of Marston Moor, Oliver Cromwell quoted his nephew's dying words in a letter to the boy's father Valentine Walton: â€Å"A little after, he said one thing lay upon his spirit.I asked him what it was. He told me it was that God had not suffered him to be no more the executioner of His enemies. † Although this particular letter has often been reprinted, it is frequently changed to read â€Å"not †¦ any† instead. Many languages, including all living Germanic languages, French, Welsh and some Berber and Arabic dialects, have gone through a process known as Jespersen's cycle, where an original negative partic le is replaced by another, passing through a intermediate stage employing two particles (e. . Old French jeo ne dis >> Modern Standard French je ne dis pas >> Modern Colloquial French je dis pas â€Å"I don't say†). In many cases the original sense of the new negative particle is not negative per se (thus in French pas â€Å"step†, originally â€Å"not a step† = â€Å"not a bit†), but in Germanic languages such as English and German the intermediate stage was a case of double negation, as the current negatives not and nicht in these languages originally meant â€Å"nothing†: e. g.Old English ic ne seah â€Å"I didn't see† >> Middle English I ne saugh nawiht, lit. â€Å"I didn't see nothing† >> Early Modern English I saw not. A similar development to a circumfix from double negation can be seen in non-Indo-European languages, too: for example, in Maltese, kiel â€Å"he ate† is negated as ma kielx â€Å"he didn't eat†, whe re the verb is preceded by a negative particle ma- â€Å"not† and followed by the particle -x, which was originally a shortened form of xejn â€Å"nothing† – thus, â€Å"he didn't eat nothing†[5].Negation in language can be transmitted by various means – negative words, negative prefix, and negative forms of the verb (which is not actually Ukrainian), or may not have a single expression, as a component of meaning (â€Å"† = â€Å" † â€Å"to refuse† = â€Å"not to accept†). That is, a word without a negative prefix can be regarded as the word of a negative value, for example, lack (= have not), fail (= not succeed); but we can say also that succeed – a negative line to fail. These words have implicit negation.Implicitness is a phenomenon that is characterized by expression of some elements by not formal means. It manifests itself at all levels of language. With the help of implicitness the language units are provi ded with additional depth and layering. Implicit negation is contextual language category. The implicit negation can be indentified through the analysis of the semantics of that language, or other units. The peculiarity of implicit negation, like any other implicit category, consists of asymmetry, in other words of inconsistency of plan the content and plan of expression.Chapter 2. The Notion of Intensification. Negative Intensification Broadly speaking, manifestations of intensification in the English grammatical system have been traditionally associated with the adjective and adverb categories, not so commonly with other word-classes. This may be justified on two main accounts: i) most of these are functionally susceptible of being easily modified by other elements and, secondly, (ii) they can be considered, in semantic terms, as open lexical items which can have a strengthening or weakening effect.In spite of this, it is necessary to point out that intensification as â€Å"the l inguistic expression of exaggeration and depreciation† (Bolinger) does not restrict itself to this; words other than adjectives and adverbs may express and receive intensification, and this linguistic process may have under its scope not only a single constituent of the clause, but also the whole of it. Thus, certain wh-words, what and how, can function as intensifying determiners adverbs in exclamations †¢ What nice music is she playing! How well he managed! Intensification is type of amplification in which an idea is emphasized or a feeling heightened through restatement, expansion, detailed illustration, or other device. 1. A typological perspective †¢ Expressions like Latin ipse/a, English him-/her-self (X-self), Russian sam/-a, Italian stesso/-a, Mandarin ziji, Spanish mismo/-a, Fr. lui-/elle-meme, Japanese zisin, zitai, etc. There is no established categorical label (â€Å"emphatic reflexives†, â€Å"emphatics†; â€Å"emphasizers†, â€Å"e mphatic pronouns†; â€Å"appositive/adverbial reflexives†; â€Å"limiting adjectives†; â€Å"identity pronouns†; â€Å"focus particles†, â€Å"intensifiers†) ( In English and many other languages there is no formal distinction between reflexive markers and intensifiers; there is only a difference in distribution: (1)a. John was clearly protecting himself. b. Fred hates himself. c. She poured herself another cup of tea. (2)a. Writers themselves, rather than their works, should be vetted for their sense of social responsibility.. . â€Å"All things must change†, says Father Ferguson. â€Å"Sin itself must change. † c. Ardery herself had wanted the case. ( Languages seem to have several intensifiers (English: X-self, by X-self, in X-self, own, of his own accord, personally, in person, etc. Italian: stesso, proprio, in persona, in prima persona, in se, per se, etc. ), which may differ in their syntax and in their interpretation; ( I dentification across languages is easiest on the basis of prosodic and semantic criteria: – (i) focused and stressed; – (ii) evoking alternatives – (iii) used as adjuncts (rarely as arguments) (iv) etymology: derived from expressions denoting body parts, truth, possession, local notions; ‘persona’; ‘precision of reference’, ‘return/again’; ‘alone’, downwards’, etc. ) 2. Types (3)(a)the adnominal use Writers themselves, rather than their works, should be examined for their sense of social responsibility. (b)the adverbial exclusive use (( ‘alone’/’without help’) Mrs. Dalloway wanted to buy the flowers herself. (c)the adverbial inclusive use (( ‘too’) If he’s busy breaking the rules himself, he could hardly demand that they do otherwise. (d)the attributive useJohn wants to be together with people of his own age. (4)Early Modern English (OED, s. v. self) He forb ad the often attempting of warres agaynst ones self party or enemies. (1585 T. Washington tr. Nicholay’s Voy. IV, xxxi. 153 b) (5)Turkish (Munevver Ozkurt, p. c. ) (a)mudur-unkendi-sibizim-lekonusacak(adnominal) director-genint-3. possus-withwill. talk ‘The director himself will talk to us. ’ (b)kendioda-m(attributive) introom-1poss ‘my own room’ (6)Latin Ipsius ante oculos ‘before his very eyes’ We can also distinguish tree types of intensifiers: 1. intensifiers express contrast . intensifiers are generally focused and thus evoke alternatives to the value given 3. intensifiers denote an identity function According to the other theory, the division of intensifiers can be interpreted in different way. Major types of intensifiers – five major types defined on the basis of morpho-syntactic properties – implicational connections can be described in terms of these types – areal clustering intensifiers – parasitic+ parasitic + adjectival– adjectival – nominal+ nominal – relational + relational invariantadjectivalprepositionalpronominalrelationalThere are a lot of different classifications of intensifiers developed by different scholars but this variant attracted my attention because of its complexity and diversity. This classification shows all the controversial aspects of the theme of intensification and gives us the most detailed division. 1. 3. A typology of intensifiers Parasitic intensifiers have the formal make-up of major lexical classes like adjectives, relational nouns and pronouns (a) adjectival intensifiers (Europe) Swedish (Holmes & Hinchliffe 1994: 146) [Barn-etsjalv-t]saingenting child-artint-indef. neut. sgsaidnothing The child itself said nothing’ (b) relational nouns as intensifiers (Africa, Middle East, Mesoamerica, Finno-Ugric; head-marking languages) (Turkish (Munevver Ozkurt, p. c. ) mudur-un kendi-si bizim-le konusacak director-gen int-poss. 3s g us-with will. talk ‘The director himself will talk to us. ’ (c) pronoun-like intensifiers (South Asia, French, English, Basque) Incorporate pronominal forms; inflect for person, number, gender; typically identical to reflexive markers; typically follow their head noun; French J’ai rencontre le President lui-meme. ‘I met the President himself. (d) Invariant intensifiers (most common type) Few, if any, sortal restrictions, highly grammaticalized; no areal clustering; Yiddish (A. Albright, p. c. ) der direktor aleyn vet undz ufnemen art director int will us welcome ‘The director himself will welcome us. ’ (e) Intensifiers as prepositional phrases Yoruba A o ri kadinali funraar We not see cardinal INT. POSS. 3SG ‘We did not see the cardinal himself. ’ (Lit. for his body). We can intensify the effect of a verb by using an adverb that intensifies the meaning and particularly the emotional content.The use of the intensifier can subtly s uggest to the other person what emotions they should feel. In the same way, we can also use adverbs to attenuate and reduce the natural emotional content of a verb: †¢ That is very interesting. (basic intensifier) †¢ That is very, very interesting. (repetition to increase effect) †¢ That is extremely interesting. (suggests extreme response) †¢ That is amazingly interesting. (suggests being amazed) †¢ That is scarily interesting. (suggests being scared) †¢ That is quite interesting. (reducing intensity) †¢ That is a bit interesting. reducing intensity) The basic intensifier is ‘very' and can be used with many verbs. Other intensifiers often have the same meaning as ‘very' but use different forms Intensifiers include: very, really, extremely, remarkably, fantastically, etc. Intensifiers often subtly suggest to the other person what to feel. By naming emotions within the adverb, the other person has to consider this emotion and hence begin s to feel it. As the adverb is not the subject, object or verb, it is not as noticed and hence such suggestions may slip past conscious (or even subconscious) filters.Just as intensifiers increase emotion, the same effect can be done in reverse, where the natural level of emotion implied by a verb may be reduced. This can be done deliberately to cool down a situation. It also can appear in floppy language, where you are seeking to avoid saying anything that upsets the other person and hence end up making very weak statements that have a very low chance of changing anybody's mind [1; p. 67]. There is a curious pattern of intensification that uses negative words to intensify positive verbs.These words include: awfully, dreadfully, fearfully, terribly, ridiculously, insanely, disgustingly, hideously, etc. Thus, for example: †¢ She is dreadfully beautiful. †¢ What an insanely good idea! What in effect is happening here is that many strong emotions are negative, so using them i n a positive context borrows that intensity of emotion whilst the contextual cues show that the real meaning is positive. An additional effect is that combining negative and positive words in the same sentence creates confusion, which itself is also adds to the emotion.A curious fact about this usage is that it is particularly popular with upper-class British people: †¢ What a ridiculously interesting thing! Sometimes intensification is done deliberately but with the opposite intent. This use of sarcasm may be done against another person or used in a more ironic sense about the situation. †¢ Oh, very clever! (actually meaning rather stupid) The intensification of negation is occurred by using word that means â€Å"trifle† (not a bit, not a jot, not a scrap, etc.. ), or by an adverb, meaning â€Å"ever† (John-Eng. na ne with a = Goth. nand aiws†, German â€Å"nie†; English â€Å"never† sometimes loses its temporal meaning and coincides with the value of not). Finally, for intensification a word that means â€Å"nothing† can be added: Lat. â€Å"non†, Eng. â€Å"not† (weak form of â€Å"nought†) or German â€Å"nicht†; In comparison with English â€Å"I ne seye not† there is a double negation [11]. It is known that the topic of negative intensification was not studied much, but we affirm that intensification can cover the whole sentence and its parts. Let’s look on the following examples: †¢ The last few years it’s ot worth and because I can’t breathe through my nose at all during the summer uhm that brings on the asthma. †¢ She decided herself as ‘completely hopeless with my hands’. It is clear that in the first example prepositional phrase at all acts as intensifier to emphasize that the speaker can not breathe through the nose. Here this sentence the intensification is achieved by means of adverb – intensifier completely, wh ich intensify the adjective hopeless. Negative intensification of the parts of the sentence has the same scheme.It is used mostly with negative adjectives, which are formed with the help of negative prefixes (a-, un-, dis-, non-, in-, im-, il-, ir-). These words in turn are modified by other adverbs or adjectives. We can draw a conclusion that negative intensification on sentence level and on level of its parts has only a slight difference. The negative intensification in English language can be achieved in five different ways: 1. the use of expressions with negative stress; 2. the recurrence of adverb never and its combination never ever; 3. not (even)a one as a variant of fraction no; 4. he use of certain lexical items in combination with a limited group of verbs; 5. the use of a number of negative idiomatic expressions. The expressions with negative stress can be grouped in such a way: at all, a bit, in the least, in the slightest, in any way. All this expressions are characteri zed by: 1. they are used in a negative context, or at least not – affirmative, we mean direct and indirect questions, and comparative conditional sentence, the words that are morphologically negative or negatively oriented, imperative sentences with nonspecific meaning and infinitive constructions with too. . they comply with certain lexical units; 3. they act like adverbs in conditional sentences; 4. they are used in a sentence abstractedly, this sentence is the answer to previous question; 5. they stand in the middle of a sentence or at the end (final position prevails over the median). The most popular expression is at all. Palacios Martinez found 28 examples: 20 in oral texts and 8 in written form. The sentence with at all is a negative intensifier for the previous sentence, which is negative too.It is a characteristic feature of oral style: †¢ But the hospital had told me that the child wouldn’t live So I’d not prepared myself I’d not got anythi ng at all. The next expression is a bit that is also used for intensification of negative sentence. In this case it is the answer to the question. †¢ What’s your normal handwriting like Is it anything like †¦. tell you what Not a bit. But it isn’t a general rule. It can act as adverbial modifier within the clause. In such case we add not to the predicate, but not to a bit. †¢ You haven’t changed a bit. It didn’t hurt a bit when my tooth was pulled out. In the slightest is also used as adverb – attribute in order to intensify the negative sentence. Not is always linked to the verb. We can find this phrase in oral speech and in most cases it is the answer to the previous sentence. †¢ â€Å"Do you mind? † â€Å"Not a slightest†. Quite common is the fact that such structures can be found in compound sentences with the negative key members of the sentence with verbs that denote mental procedure, opinion, perception, int ention and desire (think, know, believe, want, seem, appear).Such cases we call transported negation. In fact, the negation is related to the clause, but is transferred to the main sentence because of pragmatic considerations. However, the transference does not change the value of a sentence [10]. †¢ I don’t think there is the slightest possibility for one very obvious reason quite apart. No way is quite a different case because it can stand at the beginning of the sentence when we are using the inversion. It is done in order to strengthen the intensification that cannot be done with normal word order.The modal verbs will and would stand after no way in order to express impossible assumption. †¢ No way will I go working for that man. †¢ No way would I do that. Quite common is the use of no way as the answer to the question. Such use is characteristic for some varieties of English, particularly American. In fact, this expression is a concise form of expressing s trong negation. Sometimes it can express incredulity or surprise of the speaker. †¢ So we are seeing Bay City Rollers wordAh two – or – three words I saw a picture of myself yesterday in an album with uhm sitting up in bad next to my Bay City Rollers poster No way. To conclude this section, it is necessary to point out that apart from the four lexical constructions just examined, there are some others that can also be categorized under this first heading since they share all or most of the features which are characteristic of them. Among them we can mention the following: by no means (with its variants not by any means and by no manner of means), under no circumstances, absolutely not and certainly not.The first two are usually fronted bringing about inversion subject-verb, while the other two are more commonly used in answer to a question in order to deny something or to express strong disagreement. †¢ It is by no means certain that this is what he did. â₠¬ ¢ Under the circumstances whatsoever will I support Mr. Baldwin. †¢ ‘Does this affect your attitude to your work, in any way? ’ – ‘Absolutely not’. †¢ ‘Had you forgotten? ’ – ‘Certainly not†. The repetition of adverb never with such phrases as in (all) my life, in a million years, for a million pounds is used to intensify the negative sentence.We can also add ever to never in order to intensify a negative quality of speech act. This phrase is very popular in colloquial language. †¢ Things will never ever be the same again. †¢ Never lecture with animals or children and never ever try to do chemistry experiments live. Ever can be also used with nothing, nobody, and none in order to convey emphatical meaning. We can also find whatever and whatsoever that are used with similar aim. †¢ Nobody ever went there. †¢ There is no scientific evidence to support such a view. Such expressions as not ( even) a not (even) a single are the emphatic alternative to countable part no.Their meaning is that there is nothing previously mentioned. They are combined with a great number of nouns, in fact in communication; they tend to use these lexical units: scrap, hair, word, jot, thing, trace, crumb, ounce, iota, shred, sign, speck, etc. †¢ There is no food in the cupboard, not a scrap. †¢ She didn’t say a single word. †¢ I don’t feel one iota of guilt. †¢ I couldn’t do a single thing about it. Most of them are especially common in informal and familiar contexts. However, there are so many phrases of this nature that no list could hope to be exhaustive.The main ones are at least included in the following: not budge an inch with the meaning of to refuse to change their mind or compromise; not sleep a wink to get a wink of sleep, that is, to sleep very little; not drink ouch a drop, referring to the fact that no alcohol has been or is going to be d runk; not lift or raise a finger to do something, meaning that you make no attempt to help someone; not see know or meet a (living) soul, when someone goes to a certain place and they do not see or know anybody; not move a muscle, that is, to keep absolutely still; not bat an eye or eyelid, in other words, not to show any sign of surprise or concern [10; p. 8]. These colorful expressions are used in English in order to intensify and emphasize the negative language.The purpose of intensification is an attempt to reach the listener (reader) that is why the negative intensification is often used in mass media discourse. Chapter 3. Negative Intensification in media discourse Talking about mass media, we should discuss on the hole the effects of mass media on society. The media virus of the 21st century will influence your opinions, it will eventually begin to tell you what clothes to wear, how to style your hair, how you should look, who you should like and etc. Mass media has the overw helming impact on our lives. Press, television, radio prescribes us how to live. The birth of the newspapers industry brought a new concept of social awareness down to the average working-class family.Technological advances and decreasing paper prices not only helped the newspaper industry flourish but appear other forms of print such as books and magazines. Unfortunately, it was a bitter when the â€Å"necessary evil† of television was introduced to the whole world. It was succeeded in turning many families into a bunch of overweight couch potatoes. The introduction of the Internet completely revolutionized the ways in which we do business. These days you can get practically anything off the Internet. However, mass media plays a big role in our life and affects us more than we think. TV, radio, press reflect the present day life. Every year the influence of mass media is becoming greater and greater.The amount we spend immersing in mass media is not only going to shape who w e are as persons, but it will eventually sever our connection to the real world. To have a major impact on society and compete with TV, for example, titles and names of newspapers have to attract the attention of individuals with the help of a variety of ways: they can be loudly, pathos, contradictory, thought – provoking. Often for such purposes different kinds of intensification are used: the play of words, abbreviation, alliteration, rhymes, assonance, exclamations, parody, repetition and others. Often in mass media we can find quotes from poetry or phraseological units. Poetic language and folklore are characterized by syntactic structures with a value of inducement modality.In journalistic these features of artistic style are used, â€Å" †¦ † (Lesja Ukrainka) – the words of V. Sosyuri, â€Å" ?, †¦Ã¢â‚¬ ¦ † – poetry of Taras Shevchenko, whose poetic language is characterized by inducement sentence modality, â€Å" – !  ». It is obvious that intensification is used in advertising in order to attract people’s attention and make then buy the product. The language of advertising is unconscious. Direct appeal to conscience of a consumer is not only in advertisements of industrial goods. Advertising of goods â€Å"inserts† images of products in subconscious of people and creates their characters, images.Speaking about negative intensification in mass media we can say that this topic wasn’t studied properly and needs more attention, while negation in titles, headlines and names of programmes is very popular, while it catches reader’s attention and makes them interested. In my opinion, the most popular piece of information among the readers of a local newspaper will be the article with the title â€Å"Don’t ever read me†. Frankly speaking, the 87% of people would definitely read the article. While exploring the theme of negative intensification in mass media discour se, I looked through some newspapers to find the use of negative intensification in the headlines or newspaper articles.These are some examples, which can be used to show the importance of negative intensification in mass media: 1. HOW OFTEN DO YOU HEAR YOURSELF SAYING: â€Å"NO, I HAVEN’T READ IT: I’VE BEEN MEANING TO! † [Independent Observer] 2. THOUSANDS HAVE THIS PRICELESS GIFT — BUT NEVER DISCOVER IT! (â€Å"What ‘priceless gift’? Why is it ‘priceless’? If ‘thousands’ have it, perhaps I should have it too. † The â€Å"undiscovered† angle has great attraction. Legions of people are convinced that they possess talents and abilities which others have never discovered. Consequently, their world is unfortunately inclined to underrate or misjudge them. ) [Daily Star] 3. DOES YOUR CHILD EVER EMBARRASS YOU? – NEVER EVER! Direct, challenging, a common circumstance. Brings up a flood or recollections. How can such unpleasant experiences be avoided in the future? Based upon a strong selfish appeal. Parents, are first, individuals; second, parents. The kind of reflection that children cast upon the prestige and self-esteem of their parents is a useful copy angle to remember. ) [Independent Observer] 4. YOU NEVER SAW SUCH LETTERS AS HARRY AND I GOT ABOUT OUR PEARS (Friendly, human, disarmingly ingenuous, refreshingly non-†advertisy† in language. And, of course, the reference to â€Å"such letters. †) [Daily Express] 5. â€Å"LAST FRIDAY†¦WAS I SCARED! —MY BOSS DIDN’T ALMOST FIRED ME! (A human narrative people wanted to read because it did — or could — â€Å"happen to me. †) [Daily Star] 6. No ‘signal of peace' from Syria (The Syrian government has given no â€Å"signal of peace† but could still change its military posture before a deadline, envoy Kofi Annan says). [BBC News] 7. ‘Norway shooter Anders Bre ivik ‘regrets not going further' (Right-wing extremist Anders Breivik, who has admitted killing 77 people during a politically-motivated murder spree in Norway last summer, has been declared sane and fit to stand trial and will probably take the stand to say he wishes he had killed even more people. ) [News 4 The World] 8. U. S. warns N. Korea: Rocket launch means no food aid AT ALL! The White House bluntly warned North Korea on Tuesday that going ahead with a long-range rocket launch would mean an end to planned American food aid to the secretive and starvation-plagued country. â€Å"It's impossible to imagine†). [BBC News] 9. Comedian Jon Lovitz says anti-Semitic prank no laughing matter at all. (Comedian Jon Lovitz is known for making people laugh, but he has expressed outrage at an anti-Semitic high school prank involving maple syrup. ) [Daily Star] 10. I’m NOT NEVER TONGUE-TIED AT A PARTY (Pinpoints the myriads of self-conscious, inferiority-complexed wallfl owers. â€Å"That’s me! I want to read this ad; maybe it tells me exactly what to do about it. As you go along, you will notice how many of these headlines are interrogative ones. They ask a question to which people want to read the answer. They excite curiosity and interest in the body matter which follows. They hit home — cut through verbose indirectness. The best ones are challenges, which are difficult to ignore, cannot be dismissed with a quick no or yes and without further reading, are pertinent and relevant to the reader. Note how many of the ones included here measure up to these specifications. ) [Daily Express] 11. She has even taken court orders to prevent him coming anywhere near her. [The Sun, June 14, 1994]. 12. When a club XV player, I hardly saw any trouble. [ The Daily Mirror, June 10, 1994] 13. I will never see my kids' faces again': Tears of mother blinded by boyfriend who GOUGED both of her eyes out (Tina Nash was subjected to ‘sickening' 12- hour assault while her two children were in home. She was also left with a broken nose and jaw in an attack described as ‘the most harrowing' police had seen the 32-year-old said the worst thing was not being able to see her children. She had suffered abuse at Shane Jenkin's hands before but had helped him get out of jail. Mother of two said she hoped her attacker was not ‘buzzing' at the thought he was the last person she saw Jenkin had ‘Outlaw' tattooed on his arm and was serving a five-year ban from pubs in the area for drunken violence) [The Daily Mirror] 14. I didn't get a chance to tell him I love him': Heartbreak of family as 8-year-old collapses and dies walking to Little League game (An eight-year-old boy suddenly collapsed and died just minutes before his Little League baseball game in Las Vegas. Spencer Melvin was walking to the baseball field with his father Bob and brother Samuel, who were his coaches, when he suddenly fell to the ground. Despite despe rate attempts by his father, who begged Spencer to ‘stay with us' and ‘hang on' as he fought to revive him, the little boy tragically passed away) [The Daily Mirror]. 15. Kill my wife? Absolutely not! I'd take her back tomorrow: Super-rich Tory donor talks to Mail over claims he wanted to kill his ex. At first it seemed nothing more than a sorry tale of a spurned husband seeking revenge on the wife who left him, when steel tycoon Bill Ives admitted on Tuesday he had accepted a police caution for harassing Pearl Adams, a shop assistant, with unwanted phone calls. ) [Daily Express]. 16. Obama does NOT qualify for Buffett tax: Documents show President did not earn enough to be hit with planned 30% tax for millionaires (Declining book sales have meant that President Barack Obama's income has dropped so much that he no longer qualifies for the tax raising ‘Buffett Rule' he has been so eager to tout. In tax returns released by the White House, Obama and his wife Michelle reported income of $789,674 last year, about half of it from Obama's book royalties. It was the lowest salary for the Obamas since 2004, when he wrote his best-selling memoir, ‘Dreams From My Father'. ) [News 4 The World]. 17.Zimmerman did NOT use racial slur against Trayvon Martin, prosecutors now say (Despite what some people think they heard, prosecutors say George Zimmerman did not utter a racial slur in his call to 911 on the night he shot Trayvon Martin. ) [BBC News] The interesting fact that you can notice in these headlines is another way of negative intensification. It is used only in written language and its idea is to highlight the negation in any possible way: to stress, to emphasize, to accentuate or to write it in capital letters as in the example: â€Å"Zimmerman did NOT use racial slur against Trayvon Martin, prosecutors now say†. In such a way the reader’s attention is focused on NOT that intensify the negation. As you can see from examples the most frequently used negative intensifiers are: never, ever, at all, in any way and some others.Thus, syntactic and pragmatic features of negative structures in modern English writing give us reasons to affirm that: †¢ frequency and number of negative structures are not significantly different in mass media discourse, but in the language of journalism as opposed to the language of science, negation does not only performs the function of denying proposal, but also expresses the other speech acts: the refusal, an indication, vigorous intention; †¢ writing style as well as oral language has its own characteristics for using negation too. They depend on the purpose of communication, the relationship between reader and writer and style; †¢ concerning the distribution of NOT and NO, NOT is more frequently used on journalism, than in scientific style. All these conclusions confirm the idea that the language of mass media discourse has more in common with oral speech then wit h scientific style. Conclusions With the analysis of these colourful emphatic negative expressions, this preliminary account of the resources used by modem English to intensify and emphasize negative speech acts is completed.Something that appeared to be simple and straight forward at the beginning turned out to be more attractive and interesting than was originally expected. In spite of this, by no means should this be considered as a conclusive study. lt is just an introductory survey which will have to be developed in further pieces of research. lt is essential that new and larger samples of data be collected as well as more time and attention devoted to each method of negative intensification. The complexity of negation, its importance in the language system and its connections with disciplines such as Logic, Psychology, Sociology and even Mathematics demand an urgent need for supplementary research in the area.No doubt, this will contribute to clarify new features and aspects o f the English polarity system which has been traditionally left aside or examined in purely abstract terms without getting deeper into the actual use of the language. Negative intensification is one of the most interesting categories in grammar. Many scientific papers are devoted to the aspect of negation and intensification. The first mention we can find in the writings of E. Klima, O. Esperson, E. Shendels, V. Bondarenko, V. Komissarov, R. Jacobson and other famous scientists. General history of negative constructions in many languages is characterized by a kind of fluctuations.When the only thing that is left after negation is proclitic structure or even a sound, it is too weak, and there is a need to intensify it by adding some additional words. This word in turn can be understood as an element of expressing negation, and can undergo the same process as the original word. In this way, there is constant alternation of weakening and strengthening; a phenomenon in combination with further tendency of putting negation in the beginning of a sentence, where it may well be omitted, lead to unique effects that can be traced in the example of English language. Summary , ? ? . . : , , ? , , , , ? . , , , . , , , , . ? ? ? , ? , . ? ? ' ? , ? . ? ?. ?. , ?. ? , ?. ?. , ?. ?. , ?. ?. -. , , (?. ?. , ?. ?. , ?. ?. , ?. ?. , ?. ?. , A. M. , ?. ?. ). , ? , , ? - ? . ? , ? , . , ? ? ? ? . References 1. Bolinger, D. : Degree Words. The Hague, Paris, Mouton. 1972 2. Erman, B.. ‘Just wear a wig innit! ’ From identifying and proposition-oriented to intensifying and speaker-oriented: grammaticalization in progress. In T. Haukioja (ed. ) Papers from the 16th Scandinavian Conference of linguistics. University of Turku: Department of Finnish and General Linguistics. 1998 3. Givon, T. : English Grammar.Amsterdam and Philadelphia, John Benjamins. 1993 4. Horn L. Some aspects of negation. – Stanford, California: Stanford University Press, 1978 5. Jespersen, O. : Negation in English and other Languages. Copenhagen, A. F. Host. 1917 6. Kosarev, V. A. Features of function of negation in interrogative sentence, – intercollege. Sat Scientific. Proceedings. – Leningrad: Science, 1986 – 18. 7. Lebedev, V. V. Negative sentences and questions of syntax. M. Progress, 1989 – 160 p. 8. Lowth, R. A short introduction to English grammar : With critical notes. Philadelphia: : Printed by R. Aitken, no. 22, Market Street. 1799. 9. Milroy, L. Language and social networks.Oxford: Blackwell. 1980 10. Paducheva E. V. , Rakhilina E. V. : Predicting Co-Occurrence Restrictions By Using Semantic Classifications In The Lexicon. COLING 1990: 231-236 11. Palacious Martinez I. Negative Intensification in modern English. – A. Coruna: A. Coruna University Press, 1995. 12. Paslavsk a A. Denial as language universals: principles, parameters of operation. – Lviv Ivan Franko National University. John Frank, 2005. – 289 p. 13. Schendels, E. Deutsche grammatik / E. Schendels. – M. : Vysheishaya shkola, 1979 – 397p. 14. Tottie, G. : Negation in English Speech and Writing. A Study in Variation. London, Academic Press Ltd. 1991